As part of Faber's marketing campaign for publication this week of The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).
The van featured digital adverts displaying sketches from the book, and spent the day driving around Barnard Castle, near Durham, yesterday.
Associate publisher Louise Joyner: "Chris Rock once said 'Kennedy didn't beat Nixon. Satire beat Nixon.' This piercing satire by the genius that is Arthur Mathews is as funny as it is politically incisive, if satire is traditionally the weapon of the powerless against the powerful then what more perfect form than this spoof diary and Dominic Cummings."
Mathews is an Irish comedy writer and actor, who co-wrote "Father Ted" with Graham Linehan. He has sold 78,616 books for £703,558 through Nielsen BookScan's UK Total Consumer Market.
His other credits include "The Fast Show", "The Armstrong and Miller Show", "The Catherine Tate Show", "The Tracey Ullman Show", "Toast of London" and BBC television's "The Road To Brexit".