Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign.
The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through Waterstones.com before the 27th August publication date will be signed by the author.
The Waterstones website will also host two exclusive videos featuring Ness.
Ed Ripley, sales and marketing manager at Walker, said the publisher went “further than ever before” in coming up with the marketing campaign. “A new Patrick Ness novel is always an incredibly exciting proposition for us... We feel this integrated and strategic sales, marketing and PR campaign will make sure this fantastic book reaches as many consumers as possible.”
More than 60 independent bookshops will also receive signed copies of the novel and Irish retailer Easons will offer an exclusive t-shirt with every purchase.
In terms of media coverage, Ness will be interviewed on BBC Breakfast on the day of publication, as well as BBC Radio 4 Front Row and the Independent. Other coverage will feature on the Guardian Kids Books site, New Books Magazine, Maximum Pop, Sugascape, Hot Media and SFX magazine, and The Rest of Us Just Live Here will be the September book of the month on LoveReading4Kids.co.uk.
Waterstones Piccadilly will host a launch event with for the book on the 3rd September, and Ness is planning a tour to visit Waterstones branches in Liverpool and Birmingham, Seven Stories in Newcastle, The Book Nook in Brighton, the Oxford Story Museum, and Eason in Dublin.
Walker and Ness announced The Rest of Us Just Live Here last year. At the time, Ness said he wanted to “write a novel for anyone trying to live a normal life in a world gone mad”.
He said: “What if you lived in a world a lot like a YA novel? Where people you know have already battled vampires and zombies and soul-eating ghosts and whatever this new thing turns out to be? What if you just want to go to prom and graduate before someone goes and blows up the high school again?”
He added: “I wanted to write a novel for anyone trying to live a normal life in a world gone mad, for anyone who actually has bigger problems than this week's end of the world, for anyone who needs to find out that there are many different kinds of extraordinary."