Exclusives offered to indies for IBW

An essay by Ann Patchett written in praise of bookshops, prints featuring handwritten texts by authors, and competitive deals from Penguin and Orion are to be offered exclusively to indie bookshops for Independent Booksellers Week.

So far, a record 350 shops have signed up to take part in the promotion, which runs from 29th June until 6th July. Publishers have teamed up with the Booksellers Association to create exclusive collectible items independent booksellers can sell to give them a competitive edge.

The Bookshop Strikes Back by Ann Patchett (Bloomsbury) will describe how the author came to set up her own bookshop in Nashville, Tennessee, and is extracted from her forthcoming title This is the Story of a Happy Marriage. Meanwhile, Independent Alliance authors including Robert MacFarlane, Yann Martel and Simon Armitage have also handwritten extracts from their books, with “very affordable” prints  offered to bookshops to sell during IBW.

Other collectibles include a pocket hardback edition of J R R Tolkien’s Roverandom (HarperCollins), a facsimile of the original edition of And Then There Were None by Agatha Christie (HarperCollins), and an exclusive vintage poster to go alongside Quercus’ book Tour de France, by Françoise Laget, Gilles Montgermont, Serge Laget and Philippe Cazaban.  

Penguin will be selling Penguin and Puffin Classics in a buy-one-get-one-free deal and Orion will have a special price for début author titles and first-in-a-series children’s books.

Meryl Halls, head of membership services at the BA, said: “We are proud to be able to offer some really special limited editions, for both adult and children, and hope the collectibles and the other associated interactive projects on offer from publishers will attract customers both old and new into bookshops across the country during the week.”