Ad Lib Publishers has launched a new non-fiction imprint called Mardle Books, with a core team comprising former lead members of Mirror Books.
Mardle will be led by publisher Jo Sollis, who is joined by head of sales and marketing Kaz Harrison and publicity manager Mel Sambells. All three previously worked together at Mirror Books, before a merger with Reach publishing last year led to redundancies. The Mirror Books imprint continues to be published by Reach plc in conjunction with Reach Sport.
The trio are now reunited at Ad Lib, which was set up last year by John Blake and is run in partnership with Palazzo Editions. Aiming to publish commercial, mass-market books for all adult age groups and demographics, Mardle will begin placing titles by early summer.
M.d. Jon Rippon explained: “Being closely aligned to what we set out to establish under John Blake’s Ad Lib imprint, the Mirror Books list has been admired by us for years. When news reached me that the Mirror Books team was being closed down, the synergies for us of a new imprint run by Jo was obvious. As well as Jo starting up an exciting new list under Mardle Books, the benefit of adding Mel and Kaz’s enthusiasm and experience to our group sales, marketing and publicity efforts is a very exciting time for us as we grow. I couldn’t be more pleased to welcome all three of them on board.”
The team’s previous successes include Sunday Times bestsellers Finding Tipperary Mary, 1963: A Slice of Bread and Jam, The Convent and Eden’s Story, as well as The Yorkshire Vet series, award-winning crime journalist Nicola Tallant’s The Witness, and Frank Bruno’s memoir Let Me be Frank.
Sollis said: “I am so excited to work with this crew again. I know just what they are capable of and that makes a fantastic opportunity for everyone. Our reputation for producing bestselling books is due to the individual, tailored approach we take to every story. There is no one-size-fits-all culture; our books are carefully selected and personally managed every step of the way.”
An inaugural list across all formats will be announced in the coming weeks by the imprint, which takes its name from a Norfolk term to chat and share stories.