Evolving Travel market dips but category remains key for retailers

Evolving Travel market dips but category remains key for retailers

The international terror threat, a weaker pound and ill feeling towards the election of Donald Trump have contributed towards a shift in the travel market, but the book trade is still bullish about its long-term health, despite a drop in sales last year.

In 2017, revenue through Nielsen BookScan’s Travel genre was down 3.5% in volume, to 6,178,771 units, with a value drop of 2.3% (to £58.48m), across eight sub-categories including Maps, Travel Guides, Phrasebooks and Where to Eat and Drink. Taking the five-year view, the decline is even more stark: volume sales have plummeted 19% since 201...

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