E-book services company ePubDirect has today (8th April) relaunched itself as Vearsa.
First founded as an e-book distribution company, ePubDirect has rebranded in order to “reflect Vearsa’s evolution from e-book distributor to cutting-edge technology company working to solve publishers’ most pressing issues”. C.e.o Gareth Cuddy said: “If you look at the company three years ago we were purely an e-book distribution company, now we don’t just do distribution, we’re focused on data, we do a lot around e-book sales analytics, and sales tracking and so we wanted to re-brand and re-focus to highlight all what we can offer to publishers.”
Vearsa claims to be the largest e-book distributor in Europe. With more than 350 publishing partners it supplys over 1,000 online retailers and more than 65,000 libraries worldwide. Originally set up in Cork in Ireland by Cuddy, the company has expanded into the US, and last year opened a dedicated office in New York.
Cuddy added: “Vearsa means ‘verse’ in Gaelic and refers to Ireland’s long history of storytelling. We feel honored in our modern age to continue this tradition by helping publishers get their stories out to the world. Our business is no longer about formats or files. It’s about working together to grasp the enormous opportunities that exist in the most exciting time in the history of the industry.”
Vearsa has launched a new website which outlines the company’s range of products including distribution, analytics and sales tracker services. The new site also features an online help desk providing publishers with “an engaged partner every step of the way”.
“With over 350 publisher partners we are proud of what we have achieved but we are not satisfied,” said Cuddy. “We want to continue to innovate and provide our publishers with the tools they need to reach the widest possible audience.”