Independent Endeavour Press has agreed a partnership with specialist publisher IndieBooks to take over the digital editions of IndieBook’s growing list of fiction and non-fiction.
IndieBooks will continue to handle the print distribution for all its titles.
Among the first books to be published in digital under the agreement will be Explaining Cameron’s Catastrophe by the leading political analyst Sir Robert Worcester, and White Panther, a "brilliant" historical epic by the former Slovenian Prime Minister Janez Janša.
Matthew Lynn, c.e.o. of Endeavour Press, said: "This is a fantastic opportunity for us to bring out some great books in digital, and build for them the audience that they deserve."
Endeavour Press will also be creating tailor-made marketing campaigns for IndieBook’s titles.
Frances Coles, publishing and publicity executive at IndieBooks, said: "This is an exciting move for us and for our authors. Endeavour have an unrivalled understanding of the e-book marketplace. We can concentrate on editorial and design and on developing relationships with traditional retailers."
Endeavour’s role will include designing the meta-data for each title, running free campaigns, marketing the books through social media, placing them on its own daily newsletters, and pitching for slots on third-party campaigns such as Amazon Kindle deals and Bookbub deals.
Endeavour Press was founded in 2012 as a digital-only publisher and has released more than 4,500 e-books. It has since launched imprints that include Endeavour Press, Venture Press, Albion Press, Pioneering Press and Odyssey Press. It recently launched Endeavour Ink, moving into print alongside digital.
IndieBooks was launched in 2010 and has recently expanded its list to include fiction alongside politics, current affairs, charity titles and children's.