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The Orange New Writers Book of the Month promotion launches today [1st March] featuring Emma Henderson as the first writer to receive a month-long promotion in Waterstone's.
The author’s new book, Grace Williams Says It Loud (Sceptre), will be Waterstone's Book of the Month until April, and will be sold to Orange customers at half the £7.99 r.r.p. Readers will also be able to use Orange web and online channels to buy the novel, or by texting WRITERS to 60300 to buy from the Orange Book Club. They will receive a text message in return with a code which they can use online at Waterstone's website to get the half-price discount or use in a Waterstone's store. Non Orange customers can buy the book on a three-for-two offer at Waterstone's.
Today’s announcement marks the start of the Orange Book Club partnership with Waterstone's, after Orange dropped its award for new writers last October, which was given in conjunction with the Arts Council.
Henderson is the first of 12 new writers who will benefit from four weeks of promotion through Orange and across 245 Waterstone's stores. She said: "It feels very special indeed to be the first ever Orange New Writers Book of the Month. It’s thrilling to be part of such an exciting new venture but it’s also great to realise that Grace will now reach so many more and different readers."
The Orange New Writers Book of the Month is designed to support male and female debut writers all year round and help readers discover new material.
The Book of the Month will also feature in a bespoke Orange New Writers page at the Orange Book Club site and readers will be able to sample books before buying with free downloadable extracts and author interviews. The Orange Book Club allows users to digitally download and sample over 15,000 e-books and audio books online at www.orange.co.uk/bookclub or via mobile phones and e-readers.