A prediction of how computers will impact businesses from the 1960s, a view on how the UK should integrate with Europe as it joins the common market from the 1970s and the effects of using sex in marketing are among the journals made free to read by global research publisher Emerald as it marks its 50th anniversary.
To mark its milestone birthday since being founded in 1967, the publisher has delved into its archives and collated 50 of its most inspiring and imagination-captivating articles, allowing the public to read them for free online.
The journals range from a 1967 article appropriately titled Brave New Business heralding the potential impact of computerisation on the business world, a paper on Sex in advertising: its relevance, use and effects from 1973 and, topically ahead of Brexit, a journal entitled European Integration and the Personnel Manager, written when parliament was beginning to confirm Britain's entry into the European, Common Market, from 1972.
Tony Roche, publishing director at the West Yorkshire-based company, said the 50 articles not only allow the publisher to demonstrate how it helps research and researchers make an impact, but also “act as a gift from us to our global communities” to mark its 50th year.
“2017 is an exciting year for Emerald and this is just one of the many ways we’ll be giving back to the communities we serve, whilst celebrating the work of our authors,” he said.
The company, headquartered in Bingley, has also re-branded under the name Emerald Group, which incorporates all companies in the business, including GoodPractice and Research Media, along with future acquisitions. Its publishing arm, which currently comprises of 300 journals, over 2,500 books and more than 1,500 case studies, has been renamed Emerald Publishing (formerly Emerald Group Publishing) and it has launched two new websites, emeraldpublishing.com and emeraldgroup.com to clearly introduce the aims of the business.
Richard Bevan, c.e.o of Emerald Group, said: “Our 50th anniversary is an opportune time for Emerald Group to look to the future. We’ve been on an exciting journey in recent years, growing from one company into a group of businesses and expanding our offering to help our communities meet new challenges and opportunities.
“At a time when expertise and evidence is being challenged in some quarters, we remain passionate about helping people in the worlds of research and practice cut through the information overload and make decisions that count based on research that matters. With this aim, we are seeking to build a group of companies that really brings research to life.”
Emerald is also planning new product launches, charity fundraising, education initiatives and celebrations with communities at important global publishing events to further mark its 50th birthday.