Embrace streaming to stay relevant, Tellander tells publishers

Embrace streaming to stay relevant, Tellander tells publishers

Hesitant UK and US publishers need to move into audiobook streaming to stay relevant, and maintain premium pricing in the face of interest from music services such as Spotify, Storytel's c.e.o. Jonas Tellander has warned.

The Sweden-based firm has now entered 20 different markets and has another 20 in its sights by 2023, although there is no sign of UK or US involvement yet.

Speaking to The Bookseller editor Philip Jones at FutureBook, Tellander said the success of services such as Netflix and Spotify showed streaming was here to stay and could not be ignored by the industry.

He said: “T...

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