Elliott & Thompson launches IBW campaign with poetry book

Elliott & Thompson launches IBW campaign with poetry book

Elliott & Thompson is launching an online campaign in partnership with author Rob Cowen and illustrator Nick Hayes to highlight booksellers during Independent Bookshop Week .

The campaign, #ReadingtheHeeding will congregate around the launch of their new illustrated poetry book, The Heeding. The book draws together experiences of both people and the natural world across four seasons of the pandemic. The synopsis states: "At its heart, it is a book that helps us look again, to heed: to be attentive to the world we share, to grieve what’s lost and to hope for a better and brighter tomorrow."

Elliott & Thompson has asked fellow writers and independent booksellers to record videos of their favourite poems or lines to be shared on social media using the #ReadingTheHeeding hashtag.

"By way of reading these poems out loud to one another – a combination of healing, hearing and heeding – we hope in some small way to help bring people together after the past year and to highlight the incredible work of independent bookshops in their communities," Cowen and Hayes said. 

The #ReadingTheHeeding campaign is running across Twitter and Instagram into Independent Bookshop Week, which runs from 19th to 26th June. Bookshops and writers taking part include Jackie Morris; Cal Flyn; Amy-Jane Beer; Helen Jukes; Josie George; The Whitby Bookshop; The Poetry Pharmacy, Bishop’s Castle; The Imagined Things Bookshop, Harrogate; The Book Corner, Halifax; Bookshop on the Square, Otley and Read Bookshop, Holmfirth.

Over 60 bookshops have also ordered exclusive prints, posters, flyers and signed bookplates to create windows and displays of The Heeding and will be encouraged to join in #ReadingTheHeeding.

Sarah Rigby, publishing director, said: "We have been overjoyed by the support that booksellers have been offering to The Heeding and wanted to find a way to thank them and to come together to contemplate, to celebrate and to share all we’ve lost and all we might gain."

Bookshops can contact marianne@eandtbooks.com with requests for signed bookplates and exclusive prints.

Cowen's book,  Common Ground (Cornerstone) was shortlisted for the Portico, Richard Jefferies Society and Wainwright prizes and voted one of the nation's favourite nature books on BBC "Winterwatch". Hayes is a writer, illustrator and print-maker. He is the author of The Book of Trespass: Crossing the Lines that Divide Us (Bloomsbury). He has published graphic novels with Jonathan Cape and exhibited across the UK, including at the Hayward Gallery.