The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017.
The Adult Fiction category in particular saw “fierce competition”, with Sarah Shea and Hannah O’Brien of HarperCollins winning for their “elegant” 18-month campaign for Eleanor Oliphant is Completely Fine by Gail Honeyman. Candice Carty-Williams and Chloe Healy of Vintage, for The Girls by Emma Cline, Sarah Arratoon of Pan Macmillan, for Miss You by Kate Eberlen, and Stephenie Naulls of Ebury, for The One by John Marrs, were all highly commended.
In the Guerrilla category (for campaign spends of £2,500 or less), Caitriona Horne and Kate Sinclair of Hodder & Stoughton won for their campaign for Nik Southern’s How Not to Kill Your Plants, which was described as “savvy, clever and very cost-effective”. Highly commended in this category were Fergus Edmundson of Cornerstone for Kate Raworth’s Doughnut Economics and PRH’s Elke Desanghere for Simon Lelic’s The House.
The Adult Non-Fiction category saw the “bold and provocative campaign” for Naomi Klein’s No is Not Enough by Ingrid Matts and Julie Woon of Penguin Press swipe the prize, with the campaigns for Robert Webb’s How Not to Be a Boy, by Canongate’s Vicki Watson and Jenny Fry, and Ben Macintyre’s SAS Rogue Heroes, by Viking’s Rose Poole, both highly commended.
Natasha Collie of Puffin won the Children’s category for her “high-energy and well-targeted” campaign for Tom Fletcher and Greg Abbott’s There’s a Monster in Your Book. The 20th anniversary celebrations for Harry Potter and the Philosopher’s Stone, spearheaded by Grace Whooley and Tram-Anh Doan of Bloomsbury, was highly commended.
The Multi-Title category produced a tie—both Sarah Benton of Orion, for RebusFest, and Rosanna Boscawen and Helen Flood of Vintage’s campaign for The Handmaid’s Tale and Hag-Seed were announced as winners.