Ehrlin: 'children's book world shouldn't fear self-publishing

Ehrlin: 'children's book world shouldn't fear self-publishing

The children’s book world should not be scared of self-publishing, according to Carl-Johan Forssén Ehrlin, the Swedish author behind the bestselling picture book The Rabbit Who Wants to Fall Asleep, which shot to number one in the Amazon.co.uk book chart before the author signed any deals with traditional publishers.

“I’ve often heard people talk about the divide between publishers and self-publishing but it doesn’t have to be that way,” he said. “The goal is always the same—to publish a book that will do something for people: entertainment or, in my case, helping them go to sleep.”

Ehrl...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now