Ehrlin: 'children's book world shouldn't fear self-publishing

Ehrlin: 'children's book world shouldn't fear self-publishing

The children’s book world should not be scared of self-publishing, according to Carl-Johan Forssén Ehrlin, the Swedish author behind the bestselling picture book The Rabbit Who Wants to Fall Asleep, which shot to number one in the book chart before the author signed any deals with traditional publishers.

“I’ve often heard people talk about the divide between publishers and self-publishing but it doesn’t have to be that way,” he said. “The goal is always the same—to publish a book that will do something for people: entertainment or, in my case, helping them go to sleep.”


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