Egmont wins rights to CBeebies hit

Egmont has won the publishing contract for the latest preschool series to run on CBeebies, Baby Jake, which launched in July and which is expected to be the next big children’s hit.

Baby Jake was developed by Darrall Macqueen and combines storytelling, live action and 2D photographic animation and is focused on two young siblings.

Since launching on 4 July, Baby Jake has been a permanent fixture in the CBeebies iPlayer ‘Top Five’ and grew from 240,000 viewings in week one to a half a million viewings in week two.

BBC Worldwide, confirmed last month as the licensing agent for the brand, has secured a number of high profile partners to develop product programmes including Vivid as the UK master toy company.

Egmont has been appointed to develop the book publishing range with plans to roll-out in July 2012. David Riley, managing director for Egmont Publishing Group, said: “Baby Jake perfectly captures the essence of childhood and we are excited to be creating books and magazines which will enable children to laugh, sing, wiggle, jiggle and scribble along with Baby Jake and his friends.” Details of the publishing schedule were not available.