Egmont Publishing will next year roll out a range of books and magazines based on the new Teletubbies TV show across its international markets.
The product range, which will launch in spring 2016, includes themed story books, colouring and sticker books, annuals, novelty books, sound books, and a standalone Teletubbies magazine.
Egmont acquired the international publishing rights from DHX Brands, the consumer products arm of DHX Media.
"Teletubbies" was first by launched by BBC Television in 1997 and became one of the broadcaster’s most successful children’s brands of all time, selling in 120 territories.
Canada-based DHX Media bought the brand when it acquired Ragdoll Worldwide from BBC Worldwide in 2013. It has commissioned British production company Darrall Macqueen to produce a new 60-episode series.
Rob McMenemy, c.e.o. of Egmont Publishing International, said: “The bold, endearing characters and the stylish world of the Teletubbies are a publisher’s dream and the team is really excited to create and bring to market content and formats which will satisfy every child and parent fan.”