Egmont Publishing has created two global divisions for its licensed content business across books and magazines: Global Licensing Management and Global Content Development.
The new Global Licensing Management team will acquire global licenses and sell international rights for intellectual property. It will be led by Italy-based Silvia Figini, who has been promoted to the role of vice president of the division from her previous position of vice president of Global Disney at Egmont and m.d. of the Egmont Creative Center.
“Our partners are looking for a publisher that can manage their brands with a global approach; this new structure enables us to do that and deliver an ambitious plan for growth,” she said.
The Global Content Development division will, by contrast, focus on developing internationally transferable content across books and magazines. Rob McMenemy, c.e.o. of Egmont Publishing, will have overall responsibility for the division but it will be managed by Jacek Beldowski, former senior vice president of Egmont Publishing in central and eastern Europe.
“From evergreen brands like Thomas the Tank Engine, to our groundbreaking publishing of Minecraft, we have some of the best licensed properties on our list and this new global set up ensures Egmont is now better placed than ever to continue to deliver the very best publishing in books and magazines for our licensing partners,” said McNenemy.
In the UK, several staff members have changed roles with immediate effect. Publishing director Sarah Bates is promoted to global content director in the global content development team, while Emma Cairns Smith, former licensed acquisition director UK, is taking on the job of director of global licensing acquisitions. Rights director Tracy Philips will now be responsible for the sale of rights, both in the UK and globally.
In the UK books division, Sue Allan, previously head of customer publishing, is promoted to the new role of publishing director of licensing and customer publishing, reporting to m.d. Cally Poplak.
Egmont said it is not planning on making any redundancies as a result of the new development.