Egmont has bought the world rights to a picture book by Sam Hay and illustrator Nick East.
Do Not Wash This Bear is about a teddy who comes to life once he’s been washed.
Emma Dods, senior commissioning editor at Egmont, acquired the book in a deal with Gemma Cooper of The Bent Agency, and will publish 2nd June 2016.
Dods said: “Sam captures family life perfectly and there is a wonderful warmth and humour to her writing. I think that all parents will be able to identify with Daddy’s dilemma over whether to ignore the Do Not Wash label on a favourite cuddly toy who has become grubby and smelly.”
She also said children will be captivated by East’s “high-energy illustrations”.