Egmont to publish picture book by Hay and East

Egmont to publish picture book by Hay and East

Egmont has bought the world rights to a picture book by Sam Hay and illustrator Nick East.

Do Not Wash This Bear is about a teddy who comes to life once he’s been washed.

Emma Dods, senior commissioning editor at Egmont, acquired the book in a deal with Gemma Cooper of The Bent Agency, and will publish 2nd June 2016.

Dods said: “Sam captures family life perfectly and there is a wonderful warmth and humour to her writing. I think that all parents will be able to identify with Daddy’s dilemma over whether to ignore the Do Not Wash label on a favourite cuddly toy who has become grubby and smelly.”

She also said children will be captivated by East’s “high-energy illustrations”.