Egmont launches Electric Monkey imprint

Egmont launches Electric Monkey imprint

Egmont has launched a dedicated young adult imprint after an increase in the number of books it is publishing in this area.

Electric Monkey will launch in February 2012 and will be aimed at 12- to 15-year-olds.

The imprint will launch with three books for teenagers, including BZRK, a new series from Michael Grant, author of the Gone series, which will have a significant digital element including video games and an interactive website. Also on the launch list are Oliver Twisted by J D Sharpe and Code Name Verity by Elizabeth Wein.

Egmont Press publisher Stella Paskins said the company will publish ten YA titles onto the list in its first six months with one or two titles each month thereafter. Backlisted titles will be added to the imprint as they are reprinted. Egmont is not planning to focus the list in any one genre.

Paskins said: "I was brought in two years  ago to expand the range of publishing we do. We planned to launch the teen imprint once we had a critical mass and we feel now is the right time. It will help to focus attention on our YA publishing."

Cally Poplak, managing director at Egmont Press, said: "We already have a range of successful YA publishing but we haven't been known in the industry as a destination publisher for books for older readers. Electric Monkey is a vehicle for us to address that perception and to consolidate the way we commission, publish and market our YA list."