Editors call time on clean eating 'fad'

Editors call time on clean eating 'fad'

Editors in the health and wellbeing space have called time on "clean eating" in wake of a backlash from readers and the authors who first popularised it. Instead, books which emphasise "balance" are coming back into fashion, publishers have said.

Animosity towards the "clean eating" trend - generally advocating diets comprising whole foods in their most natural state for a healthier lifestyle, while variously shunning carbs, sodium, processed foods, refined sugar and alcohol - has reached a "tipping point", according to editors, who say disenchantment with the term has been "brewing for qu...

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