Ebury’s digital lead Luthfa Begum to leave after 14 years

Ebury’s digital lead Luthfa Begum to leave after 14 years

Luthfa Begum, Ebury’s digital publishing lead, is leaving Penguin Random House after more than 14 years.

With reference to her work in “the new era of publishing” in recent years, she said she is now “looking forward to the next stage of the transformation, wherever it takes me”. Ebury is yet to confirm whether Begum will be replaced. 

Begum joined in 2004 as publishing brand manager on the newly acquired joint venture with Time Out Guides. Credited in quickly growing the business, she worked closely with the Guides editorial team at Time Out to build the “lucrative” relationship between Ebury and Time Out.

In 2009 she became digital publishing manager within the Ebury editorial team to develop products for brands and authors. These have included: cookery apps with Ebury authors such as Yotam Ottolenghi, Mary Berry and Madhur Jaffrey; an online antenatal tutorial for new fathers with Dean Beaumont; the Penguin Living Portal, a B2B platform in the Wellbeing and Personal Development area; and books.ottolenghi.co.uk, 2017’s Futurebook Platform of the Year winner.

More recently, she has also led a steering group producing and implementing metadata best practice resources for editorial teams across PRH.

Rebecca Smart, Ebury’s outgoing managing director, set to join DK next month, said of Begum’s departure: “It has been a huge pleasure to work with Luthfa over the last four years. She has shown over and over again her ability to deliver high quality across a myriad of projects where creative, digital and operations meet. She combines creative publishing knowhow, commercial awareness, strategic ability and an eye for detail to great effect in everything she does. She will be very much missed at Ebury.”

Begum said: “15 years ago I left Books etc., a company that felt like a family, albeit, a commercial one with excellent business nous. And yet I soon realised, when I met all the wonderful people at Ebury, that I had struck gold again. Over the years I’ve bought books, sold books and created books, and been at the cutting edge of the publishing industry, transforming books into apps, websites, podcasts and learning tools for a new era of publishing. And now, I’m looking forward to the next stage of the transformation, wherever it takes me!”

Begum can be contacted at luthfab@gmail.com.