Ebury is launching an imprint dedicated to creative gift publishing.
Led by Laura Higginson and Elen Jones, Pop Press will publish around 20 trend-led “beautifully designed, impulse-price-point” titles a year.
The list launches tomorrow (12th October) with The Wisdom of Unicorns, illustrated by Danielle Noel, and Pride and Prejudice & Emojis. Titles for 2018 include The Periodic Table of Feminism, How to Tie a Headscarf and Mermaid Magic.
Higginson said the imprint was “Ebury’s way to focus our collective creative energy to ensure our books are the gifts that shoppers choose”.
Jones said the list had “had loads of great support from trade and non-trade retailers”, and that the publisher is keen to work with agents and established authors who have “offbeat trend-led ideas or quirky passion projects”.