Ebury and HC win BMS awards

Ebury and HC win BMS awards

Caitlin Moran’s How to Be a Woman and Darren Shan’s Ocean of Blood have won the Book Marketing Society (BMS)' seasonal adult and children’s marketing campaign awards respectively.

The BMS' May to August adult campaign award honoured Ebury’s Louise Jones and Toby Clarke for their “highly visible” campaign for Moran’s book, which BMS said had a “genuine claim” everyone was talking about it. It added Ebury made "excellent" use of social media and positioned the author well by combining “the freshness and uniqueness of her writing within a feminist tradition”.

Tom Stabb from HarperCollins with Firebelly Creative was lauded for the Ocean of Blood campaign, which focussed strongly on using Shan’s 100,000-plus fanbase and a dedicated Facebook application asking for a million virtual blood drops, which increased his fanbase by 20%.

The highly commended campaigns were Life by Keith Richards, worked on by Orion’s Graeme Williams and Ian Rankin’s Edinburgh App, marketed by Orion’s Julia Pidduck.

The BMS Seasonal Marketing Awards were judged on innovation and creativity, good return on investment, identification and targeting of audience, professionalism and company-round involvement in marketing function.

The judging panel consisted of Dominic Gettins from Euro RSGB; Hugh Salmon from The Salmon Agency; Max Porter from Daunts Bookshop; Alastair Giles from Agile Marketing; Jo Henry from BML; and Jon Slack from BMS.