Eason is opening four new franchise stores in Ireland as it appeals for more people to become franchisees.
The Irish bookseller said it was "keen to encourage individuals and businesses" to explore the Eason franchise model as it opened a new franchise store in Mullingar yesterday (Thursday 28th July).
The franchise strategy is being developed as part of the company's €20m (£17.5m) investment in a new Eason Retail Strategy, which will allow Eason franchisees to take advantage of the company's online platform, social media programme and loyalty card scheme, to be introduced later this year.
Three more franchise stores in Balbriggan, Carlow and Kilkenny will open over the next two months. In all, the four franchise store openings will create 50 new jobs.
The bookselling chain has a network of 17 franchise stores operating under the Eason name.
Conor Whelan, m.d of Eason, said: "Eason is committed to continuing to build and develop a strong Eason Franchising business as part of our broader business strategy.
"The Eason Franchise Model provides instant access to a strong, established retail brand with the support of major marketing and promotional campaigns to drive footfall in-store. The model allows franchisees the opportunity to establish their business as a strong, credible operator and the development of the Franchise Strategy will allow them to benefit from the companies key digital platforms".