E-tailers set sites on children's books


Three of the UK's largest dedicated Internet retailers have launched children's book sites to increase sales this Christmas.</p><p>

EToys, the giant US Internet children's toy retailer launched in the UK last year, has revamped its Book Store and is offering titles at discounts of 10% to 40%. Customers can search for books by age of child, book series, genre or TV and film character.</p><p>
EToys.co.uk claimed sales of $2.5m (&pound;1.66m) in its first fiscal year, and is likely to have a substantial advertising and marketing spend this Christmas. In the US its sales were worth more tha...

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