E-commerce the aim for Kinokuniya

E-commerce the aim for Kinokuniya

Kinokuniya, Japan’s leading privately owned bookseller, is rolling out an e-commerce

platform throughout Southeast Asia and the Pacific region. It is aiming to become a major opponent to Amazon, which currently only has Asian operations in Japan and China.

The platform is among the most ambitious projects Kinokuniya has ever undertaken. Five websites were launched during the autumn—serving Singapore, Malaysia, Thailand, Australia and Taiwan—selling books in English, Chinese and local languages. A Dubai e-commerce site is expected to be up and running by the end of 2014.

The development o...

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