E-books by Sainbury's launches online book club

E-books by Sainbury's launches online book club

E-books by Sainsbury’s has launched an online e-book club following the success of the supermarket’s in-store book club.

Members to the club will be offered a new fiction e-book every two weeks at an exclusive discount, as well as monthly children’s and cookery e-books and lower prices.

The supermarket is also enticing more of its core grocery customers to use the online e-book website by offering incentives on its reward-based Nectar point card system. When customers buy one of the book club titles, they will also receive 50 bonus Nectar points which can be redeemed on other Sainsbury’s produce or through the e-books site.

Along with recommending titles with exclusive offers attached, the Book Club will feature author pages with videos and interview content. In a step towards Amazon’s online book review section, Sainsbury’s will also allow readers to write reviews, with the best five reader reviews winning an e-book voucher.

The first books to feature in the book club are Patricia Scanlan’s With All My Love for £3.49 (Simon & Schuster), David Walliams’ Ratburger, also for £3.49 (HarperCollins) and Mary Berry Cooks by TV chef, Mary Berry for £8.99 (BBC Books).

Tim Lennox, managing director of e-books by Sainsbury’s, said: “Our customers like nothing more than to share their passion for reading, interact with others and publish their thoughts on books. We wanted to create an online forum that enables them to do just that, while offering them great deals and discounts in the process.”

Earlier in the week (11th March) the company announced it was selling the brand and social reading assets of Anobii, a subsidiary of E-books by Sainsbury’s, to Italian publisher Mondadori for an undisclosed sum, but retaining the main UK e-commerce part of the site. The move would enable the company to focus “exclusively on its core business” of developing and growing its online retailing activities, according to the supermarket.