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E-books could be more lucrative than print books, Scribd's co-founder has said, Reuters reports.
"It's clear now that there's going to be enough demand for books distributed as digital content, that there is going to have to be a digital distribution mechanism for books," he said.
"If we handle the transition correctly the electronic model may actually monetise better than the print model."
Speaking at Book Expo America, Jared Friedman said he was more optimistic about the publishing industry's transition to the digital format than the music industry had experienced.
"We seem to be going straight from an Adams model to an iTunes model and skipping the many years of Napster's and Kazaa's that went in between for the music industry," he said.
Friedman said it was important that publishers encourage a more competitive marketplace.