E-books are being included in the Sainsbury’s Nectar Rewards Double Up promotion for the first time.
The popular promotion sees customers able to double points on their Nectar reward cards at the same time as get “massive” discounts on e-books from Wednesday (18th March) for a period of two weeks.
Customers can double the value of their accumulated Nectar points during the Rewards Double Up period by exchanging them for vouchers worth £10, £20, £30 or £40 to spend on a Sainsbury’s in-store products.
This is the first time that e-books have been featured in the promotion, making digital books the first online product available as part of Nectar Rewards Double Up.
Customers can claim the extra points by registering on the Sainsbury’s e-book platform and linking their Nectar and eBooks by Sainsbury’s accounts.
The deal comes as like-for-like sales at Sainsbury's fell 1.9% excluding fuel for the 10 weeks to 14th March.
It is the fifth quarter running that the grocer has seen a like-for-like sales drop.
Total sales fell 0.3% as price cuts and food deflation affected trading. But the company attributed the drop in sales to decisions it had taken to "improve our competitiveness".
New Sainsbury’s boss Mike Coupe said he expected the market to remain “challenging for the foreseeable future” because “food deflation is likely to persist for the rest of this calendar year, and competitive pressures on price will continue.” However, he said that he believed the “great value and quality of our products, combined with a strong focus on developing our multi-channel offer, will enable us to outperform our supermarket peers."
Sales of general merchandise, which includes books, and its clothing line were up by more than 6% on last year, the company said. The company continues to grow its convenience business, opening 23 stores in the quarter and increasing sales through the channel by 14%. Online sales were also strong, with orders also up 14%.
Sainsbury’s is undergoing a period of head office consultations, with the supermarket announcing in January that 500 jobs would go across its offices in London, Manchester and Coventry.
The Bookseller reported yesterday that as a result, the supermarket’s book buying manager Phil Carroll left the company on Friday (13th March) after nine years at the grocer.