E-books to account for 10% of RH US sales, says Dohle

<p>Random House chief executive Markus Dohle is expecting e-books to contribute more than 10% of the total US revenue next year, according to an interview in German magazine <a href="http://www.spiegel.de/spiegel/vorab/0,1518,709472,00.html" target="_blank">Der Spiegel. </a></p><p><a href="http://uk.reuters.com/article/idUKLDE67007W20100801?rpc=401&amp;feedType... target="_blank">A Reuters article translates the piece,</a> in which Dohle said e-books were already generating 8% in the US, where it had risen &quot;by leaps and bounds.&quot; He added: &quot;I could well imagine that we get beyond 10% next year. This is a major opportunity for us. It helps us record new growth.&quot;</p><p>Dohle said that he did not expect e-books to generally overtake printed books in the next five years <a href="http://www.pocket-lint.com/news/34624/amazon-paperbacks-hardbacks-last-l... target="_blank">- contrasting with a prediction made by Amazon last week. </a></p><p>&quot;I don&#39;t share this view, that&#39;s too aggressive, too much hype for my taste,&quot; he said. &quot;The share will probably be somewhere between 25-50% by 2015, even in the United States.&quot;</p><p>Dohle went on to explain why Random House had not signed up to sell books through Apple&#39;s iBook Store, saying he was not sure about Apple&#39;s model whereby publishers determine the end-consumer price.</p><p>&quot;We&#39;ve got to think very hard about whether we want this drastic change in our business model,&quot; he said. &quot;The question is if publishers know how to find the right retail price... This hasn&#39;t been our job in the past.&quot;</p><p>&quot;One hundred days in the iBook Store won&#39;t decide about success or failure,&quot; he said. &quot;We think we have to tread carefully to find a business model that is sustainable for the years to come.&quot; </p>