Fifty per cent of first-week UK sales for Khaled Hosseini’s And the Mountains Echoed were digital, according to Bloomsbury.
Ten thousand copies were sold in each format, the publisher said.
UK marketing and publicity director Katie Bond said: “Crime and romance are traditionally the leading e-book genres but literary fiction readers are moving into digital in droves.”
Bond attributed the high e-book figure partly to a Telegraph promotion. A free e-book download of Hosseini’s first two novels ran on the masthead of the Saturday Telegraph [18th May] and Sunday Telegraph [19th May]; the paper ran £100,000-worth of advertising for the new book.