Duffield unveils author branding agency

Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. The agency offers a “bespoke” service helping to hone writers’ brands, through intensive research and engagement with readers, publishers and the authors themselves.

Duffield concedes that when he left his role at Pan Mac in July in order to "work more closely with authors", the move was “counter-intuitive” in some ways, coming with the publisher on a high, following Publisher of the Year wins at the Nibbies in 2015 and 2017. But, he believes, “It is better ...

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