Dubray Books has launched a new loyalty card in time for Christmas.
The Irish bookselling chain, consisting of eight shops, has launched a new customer loyalty programme with nearly 10,000 cards issued to customers.
For every euro spent, book-buyers will receive four points, with each point equating to a cent that customers can spend in store.
The second phase of Dubray’s loyalty programme will launch in January, which will see the shop work with publishers to deliver special offers and promotions to customers.
The Dubray Card is the final part of Dubray’s 2015 Christmas campaign after it launched a new, bigger Christmas Catalogue (right) - 115,000 copies of which will be distributed in The Irish Times on the last weekend of November in Dublin, Wicklow, Kilkenny and Galway.
The company is also running a new six-week half price ‘Book of the Week’ radio campaign in conjunction with RTE, which has seen book sales of those titles increase by between 200% and 300%.
Michael Neil, Dubray’s interim managing director, said: “The launch of the Dubray Card has been a huge success and has been incredibly well received. It gives us something very special that will deliver greater insight and a stronger relationship with our most loyal customers. It is also the perfect final component of our Christmas Campaign for 2015.”
He added: “Our bigger new look Christmas catalogue will give us, through our partnership with The Irish Times, the opportunity to get to pretty much all the book buyers of Ireland and our half price ‘Book of the Week’ radio campaign with RTE has seen some staggering sales increases of between 200% and 300%.”
Dubray has also redesigned it brand over the last six months, in conjunction with award winning Dublin based brand agency RichardsDee, which will see more elements of the new look set to be rolled out next year.
Dubray Books has shops in Grafton Street, Rathmines, Stillorgan, Blackrock, Dun Laoghaire, Bray, Kilkenny and Galway.