Don't always take the safe bet, Denwood urges publishers

Don't always take the safe bet, Denwood urges publishers

Publishers should "resharpen" their skills and not become risk-averse to working with unknown talent, m.d. of Simon & Schuster Children's Books Rachel Denwood has said.

At The Bookseller's Children's Conference, Denwood warned publishers of the "real risk of leaving untapped huge potential bestsellers" if safer bets, such as "doubling down on enduring backlist bestsellers" and platform-led publishing, are taken instead of investing in a broader range of authors and illustrators.

She said publishers should try to apply the same energy and focus to marketing an emerging writer. 

Denwood de...

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