Donaldson’s decade: children’s author seals 10th year of eight-figure success

Donaldson’s decade: children’s author seals 10th year of eight-figure success

The relentlessly popular Julia Donaldson posted TCM sales of £10m-plus for the 10th consecutive year in 2019, despite failing to overtake David Walliams as the nation’s top-earning author for the past calendar year.

What a decade it has been for Julia Donaldson. The Gruffalo co-creator closed out the 2010s with a record 10th consecutive year of earning £10m or more through Nielsen BookScan’s Total Consumer Market; no other author has shifted eight figures in more than five straight years.

Donaldson’s success in 2019—up 4% to a smidgeon over £14m—has been achieved in the usual fashion: not...

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