DK has announced its first LEGO wellness activity book for adults, which promises to help readers “practice mindfulness, explore creativity and unwind”.
DK will publish Build Yourself Happy: The Joy of LEGO Play, written by Abbie Headon and illustrated by Jenny Edwards, on 3rd October 2019. The book will retail for £9.99.
The publisher has a series of children’s titles licensed from the Danish brick maker, including LEGO Star Wars: Build Your Own Adventure and LEGO Harry Potter The Magical Guide to the Wizarding World.
According to the publisher, the book will enable readers to reduce stress and increase happiness through playing with the toy bricks. The synopsis explains: “This new LEGO wellbeing book aims to introduce adults to the calming benefits of LEGO play, with activities and ideas to help readers relax, find balance and improve wellbeing.”
DK licensing publisher Julie Ferris said: “We want to reach a new adult audience with our LEGO publishing and show that the joy and escapism of building with LEGO bricks has benefits for everyone. We have worked closely with our partners at the LEGO Group to develop activities for LEGO® Build Yourself Happy that will help adults rediscover the power of play.”
LEGO publishing director Robin Pearson added: “LEGO bricks have a timeless appeal and building with them can be just as rewarding for adults as it is for kids. We’re excited to work with DK on this book which explores how playing with LEGO bricks can help you practice mindfulness, explore creativity and unwind.”
Headon said: “You don’t need a goal when you’re playing with LEGO bricks – nobody is going to give you marks out of ten. Your LEGO time is just for you to disconnect from your daily worries by connecting bricks.”