DK will publish a tie-in book to accompany the CBeebies series "The Baby Club" next February.
Play and Learn with Your Baby: Simple Activities with Amazing Benefits gives parents ideas about interactive games to play with their baby but also explains the child development theory that underpins every activity.
Publishing director Mary Clare Jerram acquired world rights from Vickie O’Malley, m.d. at Rockpool Licensing, who was acting for The Baby Club Group.
"The Baby Club" , described as an on-screen baby club, launched on CBeebies in March and is presented by Giovanna Fletcher and Nigel Clarke.
Jerram said: “The research carried out by The Baby Club's creators has given us amazing content for this ground-breaking parenting book. New mums and dads can use it anywhere at any time, confident that every activity, song and story will help give their baby the best possible start in life.”
Play and Learn with Your Baby will be published in February 2020 supported by a high profile marketing and PR campaign, fronted by presenter Nigel Clarke.