DK has joined forces with Mrs Wordsmith, “the world's silliest learning company", on a range of curriculum-based publishing.
The series will include “captivating illustrations and learning materials”, based on scientific research and proven teaching methods, and launches in August 2021. The books are designed to improve the reading and writing outcomes of children aged four to 11 by building vocabulary, strengthening reading comprehension and helping with every aspect of the English curriculum, from phonics for early learners to spelling and grammar.
Mrs Wordsmith is a company that combines proven learning science with animation and game design to create books, card games, worksheets, and video games to improve literacy outcomes. DK will publish all its printed products worldwide and in all languages, with six titles first publishing in the UK in August 2021, including workbooks and original formats, plus a family card game and more to follow in 2022.
Mark Searle, publishing director at DK Licensing, said: “I am incredibly proud to be partnering with Mrs Wordsmith, the global pioneers of educational vocabulary content; their combination of loveable characters and highly credentialed pedagogy makes this publishing programme truly unique. As a parent of school-age children, I know how hard it can be to capture their attention and inspire a love of learning. Working together with Mrs Wordsmith, we can strengthen our mission to make learning fun; this new range of educational books and games is perfect for curious learners of any age.”
Nick Perrett, Mrs Wordsmith c.e.o, said: “Everyone at Mrs Wordsmith is absolutely thrilled to begin this partnership with DK, one of the world's largest and most respected publishers. I can't think of anyone better placed to help us inspire kids everywhere to read, write, and create, and to help spread our love of literacy around the world. We're still a young, eager company with lots to learn — and with DK by our side, I'm confident that we'll be learning from the best.”