DK awakens the force at Star Wars Celebration Europe

DK awakens the force at Star Wars Celebration Europe

DK is celebrating its Star Wars publishing list with fans of the franchise this week at the largest Star Wars gathering in Europe.

Star Wars Celebration Europe, a three-day event that returns to London for the first time since 2007, will be hosted at ExCel in London from 15th-17th July.

Publisher DK will have a stand on 15th July with author signings and a "specialist 3D floor”, taken from the recently released Star Wars The Force Awakens Incredible Cross-Sections, into which visitors will be “plunged”.

Fans will also be given the chance to create their own "Rebel Alliance quest” with copies of LEGO Star Wars Build Your Own Adventure signed by "super-builder" Rod Gillies, two weeks before the book’s official publication.

Notable authors attending the event with DK are Adam Bray, Cole Horton, Kemp Remillard and Jason Fry, who have been credited with providing "depth, knowledge and realism to vehicles like Rey’s speeder, the cleaning schedule of the Death Star and shining a light on the enigmatic Mandalorian warriors” through their work. They will be meeting and signing copies of their books for fans as well as taking part in a panel discussion during the event.

In addition to author appearances and signings, the DK stand will feature a £1 “lucky book dip" including DK Readers and sticker books. Visitors to the stand who sign up to the DK Star Wars Newsletter will also receive exclusive postcards.

In 2015 DK sold 400,000 Star Wars books worth over £2.5m, according to the publisher, with titles spanning age groups, from Ultimate Star Wars to the popular "Star Wars Readers" series for young children. 

DK said its Star Wars publishing list provides “sustenance" to fans, "opening up the Star Wars universe in between films, offering enthusiasts access to a wealth of information and unparalleled behind-the-scenes knowledge”. 

Simon Beecroft, DK publishing director, licensed books, said: “DK’s Star Wars books have given people of all ages a way to continue to explore the world created by Lucasfilm and Disney outside of the movies and games. The appetite for extra information and detail amongst fans is why we create these books. Not only do our books offer insight into the Star Wars world, the imagery and text is also easily accessible and appeals to both adults and children in a unique way.

“Star Wars Celebration Europe is the perfect time to thank those readers for their continuing support for DK Star Wars books, and through the stand design, guest authors and additional activity we will have on our stand, we hope to excite existing fans and also welcome new ones into the publishing world of Star Wars.”