Digital story generator promotes Maas

Bloomsbury is promoting its forthcoming title Crown of Midnight by creating a digital story generator that allows fans to feature in their own story.

The book, by Sarah J Maas, is the sequel to 2012's Throne of Glass, a YA novel which has been sold in 13 languages and was shortlisted for the Waterstones Teen Book of the Year.

The online story generator takes two scenes from Throne of Glass and allows readers to add in their own details, such as names and descriptions, producing a new scene each time. More scenes will be added to the site, including sections from the forthcoming sequel, released on 15th August.

More than 1,000 people have used the story generator so far. It was created with marketing and consulting agency The Syndicate.