Digital rewrites the rules

<p>Digital is rewriting the rules as publishers and distributors grapple with the commercial implications of copiable content, online file-sharing and social networking, reports the Guardian.<br /><br />&quot;The major threat to conventional publishers is that holding content on iPods militates against long formats like the novel. Reformatting books to incorporate video, graphics and interactive elements may profitably recycle existing material, but it also changes the very character of the original written word. But commissioning bite-sized writing and interactive novels would be a clear case of the medium defining the message.&quot;<br /><br /></p>