Bookchoice, a digital reading platform and membership service for book lovers, is partnering with HarperCollins Publishers Ltd to introduce a selection of the publishing house’s titles to its app and website’s monthly curated book selection.
The first HarperCollins titles will feature in Bookchoice’s June selection and will include Ma’am Darling by Craig Brown and Annihilation by Jeff VanderMeer, in both e-book and audiobook format. The titles will feature prominently in the platform’s summer reading campaigns, including two new commercial partnerships with TK Maxx and Mothercare, as well as a summer campaign for Hawaiian Tropic.
Nathan Hull, chief commercial and content officer at Bookchoice, welcomed the collaboration.
"We’re immensely excited to work with HarperCollins, arguably the most forward-thinking big publisher in the industry, and to be able to provide their fantastic selection of books to our members," he said. "This perfectly illustrates how so-called traditional publishing and new digital models can work together for the benefit of publishers, authors and readers alike to reach new audiences in new ways."
Jo Surman, digital director at HarperCollins, added: "Teaming up with Bookchoice is a natural extension of our ongoing ambition to innovate and work with like-minded companies. Our digital mission at HarperCollins is to tell our authors’ stories on new platforms to reach existing and new readers. Working with new platforms such as Bookchoice enables us to further our mission of helping people to read more, making the process more enjoyable and accessible than ever before."
Priced at £3.99 a month, Bookchoice curates a selection of eight e-books and eight audiobooks each month for its members, akin to physical subscription boxes, rather than employing an 'all-you-can-read' model. As outlined in The Bookseller's company profile earlier this year, it was launched in the UK in November 2017 and offers a broad selection, from thrillers to literary prize-winners to mass market women’s fiction, with the aim of reaching "non-typical book buyers and lapsed readers".
Recent offerings include The Buried Giant by Kazuo Ishiguro (Vintage), How to be Both by Ali Smith (Hamish Hamilton), Good Friday by Lynda La Plante (Zaffre), The Break by Marian Keyes (Michael Joseph) and Wild by Cheryl Strayed (Atlantic).
Working regularly with commercial partners to expand its member base and promote its featured monthly titles, previous Bookchoice commercial partners have included Three Mobile, English Heritage, Visa and British Airways.
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