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Hodder & Stoughton has put an interactive version of the cover of Stephen King's forthcoming novel Doctor Sleep online.
The book is not published until September.
The cover image is hosted on facebook.com/StephenKingBooks and on the dedicated Doctor Sleep website, www.doctorsleepbook.co.uk, and contains links to extra content including a video of Stephen King reading from the novel. It also carries pre-order options. It can be embedded on fan's own websites, blogs, Twitter profiles or Facebook pages.
The cover reveal launches a six-month social media and online campaign in the run-up to publication, which H&S said will focus on "key spikes of activity" including a summer reading drive and partnerships with third parties.
H&S has worked with digital marketing agency ThinkJam to create the online cover, which it calls a digital publishing first.