Going virtual brings stronger competition for literary festivals

Going virtual brings stronger competition for literary festivals

Festival organisers who have taken their events online during the pandemic are celebrating the increased outreach of virtual events, but say they also bring a "new set of challenges".

Acting director of Ilkley Literature Festival Erica Morris told The Bookseller digitising festivals ramped up competition, as audiences are now not constrained by physical accessibility and geography, and inundated with online offerings.

"Literature festival audiences tend to be localised, more so than for other art forms," she said. "The geographic limits on audience attendance has meant that festivals have...

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