Digital doubles at this year's LBF

Digital doubles at this year's LBF

Gordon Willoughby, Amazon's director of the Kindle in Europe, is to address London Book Fair's digital conference to be held on the eve of this year's fair.

Willoughby will be joined on the digital stage by Faber chief executive Stephen Page, who is chairing the event. It will take place on Sunday 10th April at Kensington Olympia. Other speakers will include Michael Tamblyn, c.e.o. of e-book retailer Kobo, who is due to give insight to consumer buying behaviour on its website. O2 strategy director Tanya Field will be part of a panel discussing the mobile phone market.

The pre-London Book Fair conference forms part of an expanded digital schedule at the fair. Exhibitors at the fair's Digital Zone have more than doubled from 22 last year to a planned 46 this year. LBF organisers have also added to the schedule of digital seminars. Google's director for print content partnerships, Santiago De La Mora, and Evan Schnittman, Bloomsbury's m.d. for group sales and marketing, will take part in the seminar "The Book is Dead; Long Live the Global Book". Simon Blacklock, head of Faber Factory, and Old Street m.d. Ben Yarde-Buller will discuss how independent publishers can go digital.

Profile m.d. Andrew Franklin, Bloomsbury director Richard Charkin and author Cory Doctorow will take part in "The Great Debate: will publishers soon become irrelevant?".

LBF organisers said 1,459 companies across 57 countries are planning to attend the fair, a figure level with the same time in 2010.