Demand for diarist vloggers wanes as special interest channels take the reins

Demand for diarist vloggers wanes as special interest channels take the reins

Demand for teen titles by vloggers such as Zoe “Zoella” Sugg and Alfie Deyes is on the wane, but interest in books by cookery and lifestyle experts who use YouTube to promote their brand remains strong, according to retailers.

Kate McHale, Waterstones teen fiction buyer, said there is still interest in books by YouTubers but she is seeing fewer titles and “it’s true to say that the peak has passed. Obviously the power of social media and online channels to create bestsellers is still incredibly strong, but I think the focus has shifted, and now we’re seeing the biggest successes in areas l...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now