December lockdown hits Germany's annual sales

December lockdown hits Germany's annual sales

The German book market ended 2020 down by 2.3% across all channels in value and 5.3% in volume after being hit by two Covid lockdowns, the second of which began in mid-December during the height of the Christmas season, when sales were on the brink of breaking even year-on-year.

A pre-Christmas bonanza had raised hopes that a difficult year could still end on a positive note. According to Media Control, by the end of November the drop in sales had been cut to -1.8%, down from -13% for the four months to April. The first two weeks in December saw customers flocking to bookshops in huge drov...

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