Dead Ink has launched a new experiment in “participatory publishing” aimed at bringing "readers closer to authors" called Publishing the Underground.
Independent publisher Dead Ink, who is represented by sales and marketing agency Inpress, will publish three novels over the course of six months with the aid of crowdfunding from readers.
Supported by Arts Council England, Dead Ink aims to combine crowdfunding, subscription and membership to “redefine” the way that we think of publishing and ensure the future of “challenging” new literary fiction.
The 2015 list will feature novels by Harry Gallon, Lochlan Bloom and Wes Brown.
The Shapes of Dogs’ Eyes by Harry Gallon is set in a modern London “as brittle and unmoored” as the characters that move through it”. The book explores the philosophies of love and homelessness with a “restless sense of uncertainty”.
The Wave by Lochlan Bloom features three intertwined narratives which play out as the stories of an isolated loner, a depressed publisher, and a real-life quantum theoretician in post-war São Paulo, become entangled.
When Lights are Bright by Wes Brown is a story about class, identity and capitalism. In it a journalist’s search for a missing schoolgirl leads him to confront the truth of his past, the white working class and the consequences of his contrarianism.
The new platform was launched last Thursday (1st October) and featured “stunning” artwork from designers Lola Dupre, Darren Hopes and Liverpool studio, Wasted Heroes.
According to a spokesperson, the intent of the project is to “connect audiences, reverse the traditional publishing model and give readers a bigger role than ever before. Publishing the Underground is 21st century publishing for a 21st century readership.”
Books can be pre-ordered here.