Daunt welcomes Black Friday 'excitement'

Daunt welcomes Black Friday 'excitement'

Black Friday (today, 28th November) is a positive event for retailers which creates “excitement” around shopping, Waterstones m.d James Daunt has said.

As today's pre-Christmas day of discounts sparks shopping frenzy, Daunt said – speaking from a Waterstones store in Bath - that any event which motivated shoppers out to the high street was good for the retail industry.

While the chain bookseller has not explicitly offered any Black Friday deals, it has been running a half price on books promotion all week, which it won’t be offering next week.

Black Friday, which originated in the US as ...

This is subscriber-only content

Not a subscriber? Get unrestricted access to all the news, charts, previews, data & analysis by subscribing from as little as £3 per week.


Why Subscribe?

Every issue of The Bookseller magazine

Unlimited access to thebookseller.com (single user)

The Bookseller e-edition app for tablet and mobile

Subscriber-only newsletters

Twice yearly Buyer's Guides worth £50

Discounts on The Bookseller Awards and Conferences

Click here to subscribe now