IPG conference: Daunt says Waterstones 'not in risk business'

IPG conference: Daunt says Waterstones 'not in risk business'

Waterstones is “not in the risk business” when it makes its buying decisions, but is able to be reactive to changes in demand, James Daunt, m.d. of the retailer, has said at the IPG Spring Conference.

Speaking on a panel about "What Retailers Want", designed to give independent publishers advice on how to improve relationships with retailers, Daunt responded to comment from Oneworld publisher Juliet Mabey who said in a recent Guardian article that Waterstones would sometimes only order “single copies” of her books upfront [though often then going on to sell many more on repeat orders].


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