Daunt: bookshops 'don't need digital distractions'

Daunt: bookshops 'don't need digital distractions'

Booksellers should not get distracted by consumer data, but focus on getting to know their customers in person, Waterstones managing director has told a meeting of international book magazines, hosted by The Bookseller last week (5th February). Daunt also said that fixed book prices would not help Waterstones become a better bookseller, and that using ‘screens’ in store to show author interviews or market books was an “abomination”.

Daunt said he planned to relaunch the Waterstones’ loyalty scheme, but the analysis of the customer data would be a centralised function, and questioned how us...

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